#: Make the Most of Photos and Videos
Photos and videos show up in the Facebook news feed as thumbnail images. Due to their size, they almost require interaction as users click on them to make them large enough to see. Be sure to add a comment that encourages users to open the photo and add comments of their own.
By their very nature, videos and pictures encourage interaction.
# Simple Effective Tips
Whenever you’re trying to improve your social media marketing, consider starting with the low-hanging fruit – the changes that you can make right away that offer a big return. When it comes to increasing user engagement on your Facebook page, the low-hanging fruit includes:
- Respond to questions and comments right away
- Post regularly
- Run a poll, a quiz, a contest
- Change your Facebook URL to something easy to remember (i.e., don’t allow your URL to stay as default to remember complicated)
#Time your posts to reach more users
We’ve found that big brands who post Facebook content outside of business hours have 20% more user engagement than brands who only post during the work day. And there are a number of social media marketing studies that concur with this.
Facebook user engagement for big brands peaks at three points each day: 7am EST, 5pm EST, and 11pm EST. In other words, user engagement peaks before people go to work, after they get off work, and just before bed time. If you post during the work day, there’s a good chance you’re missing out on your social media marketing user engagement windows.
However, different markets peak at different times. The entertainment industry peaks over the weekend – times when people might check out a movie or a concert. For the media industry, Mondays are weak, but the other weekdays are strong. Auto and retail brands see the most engagement on Sundays; healthcare, beauty, travel/hospitality, and fashion all peak on Thursday; and the business and finance industries peak on Wednesdays and Thursdays. If your business falls into one of these industries, post your content on days when user engagement is already naturally high.
#: Short ‘n sweet (except for URLs)
Posts of 80 characters or less – shorter than a long Twitter post – generate the most user engagement. However, when you include a full-length URL, as opposed to a bit.ly or tinyurl, people are three times more likely to click on it.
Along the same lines, if you want a post to generate more user engagement, ask them to respond to a simple question at the end of the post, such as “What new widget would you like XYZ Company to produce?” Do not put the question at the beginning of the post or buried somewhere in the middle – it is far less likely to be seen.
#: Get out of sell mode
Too many businesses still don’t understand that Facebook is about interaction; a Facebook page is not a newspaper advertisement and it’s not even a company website. If all your posts are sales-oriented — “Check out our sale!”, “Look at our new products!”, “Did you know we just got our fall items in?!” — very few people are going to comment on it, like it, or share it.
From a business perspective, Facebook is less like a sales meeting with a prospective new client and more like a networking meeting where you have a chance to meet contacts and build relationships. To be effective at social media marketing, instead of constantly talking about your products, throw in an occasional picture of a colleague’s new puppy or a bit of industry news from a website that’s not your own.
# How to Use Facebook’s Photo Strip;
When Facebook added the photo strip to the Wall on Fan pages, Personal profile version: the ability to arrange photos in a particular order. Where as for Fan pages, the five images appear in random order and dont have control to display in particular order. Please maintain each image size 97 x 68 and upload 5 images which you want to display in photostrip and arrange it an order by drag and position but IN REVERSE ORDER. Now, important point is you have to TAG this under your name and thats it !!!
# Add a welcome landing page for your Fan Page to increase more users with professional look
1. Install ‘Static HTML: iFrame tabs’ by visiting https://www.facebook.com/apps/application.php?id=190322544333196 and clicking ‘add to my page’ on bottom left of page
2. Choose whether you want to have a ‘reveal’ tab – this means that the people who visit your page who have not already liked your page will see a different tab to those who have. For example see the two tabs below – the first is the reveal tab for people who have not liked the social skinny facebook page, and the second is what those who have liked it will see:
I recommend that you do a reveal tab because here you can stick a big fat reminder for people to like your page (as above).
3. Create the images for your tab/s. If you don’t have Photoshop or anything else appropriate, try http://pixlr.com/. The image must be 520 pixels wide, but you can do however long you like – I did 600 pixels for my wonderful creations. Make sure you remind people to like your page! You can either design the one tab that everyone will see, or design two – one for people who aren’t your fans and one for people who are.
4. Save your tab designs (I just saved as jpegs) and upload them to the net so that they have a URL.
5. Go to your page and click on the ‘welcome’ tab – you will see something like this:
6. Enter the following code in the first box (the tab that people who have not liked your page will see):
margin:0 auto; border:0; padding:0;
<img src=’[insert image URL Here]‘ />
7. If you want to have a different tab that people who have liked your page will see, enter the same code into the second box, but obviously using the other image URL.
You will then have a welcome page, and will probably get thousands (if not millions) of fans! If you do know a bit of HTML you can jazz your page up a bit, but if you’re just looking for a simple branded welcome tab, that should work nicely and it only takes a few minutes (depending on your design abilities).
More information available at http://mdsirajudeen.wordpress.com/2011/09/14/facebook-custom-page-creation-and-integration-2011-latest/
# Embed Widgets on Your Website
Select from a number of the new Facebook Social Plugins and place them on your website and blog. The Fan Box widget is now the Like Box and it works well to display your current fan page stream and a selection of fans - see screenshot below with Whole Foods Market Facebook Like Box. I would recommend adding a title above the box encouraging visitors to your site/blog to click the “Like” button (which makes them a Facebook fan).
You might also consider the Live Stream widget for more advanced uses, particularly on an FBML custom tab of your fan page itself. The Live Stream widget allows Facebook users to add their comments to a live event, for example, and that activity pushes out into their stream.
# Invite Your Email and Subscribers
Assuming you have an opt-in email list, definitely send out an invitation to your subscribers via email (several times, over time) letting them know about your fan page and encouraging them to join. Ideally, provide them with a description of the page and an incentive to join.
Be sure to have the Facebook logo/badge appear in your HTML newsletters. Instead of the usual “Join our Fan Page,” say something creative like “Write on our Facebook wall,” or “Join our Facebook community,” or “Come add your photo to our Facebook group” (where “group” is actually your fan page). Users have to be a fan in order to interact with your fan page in this way.
# Add to Your Email Signature Block
Instead of promoting your Facebook personal profile (if you do), include a link to your fan page in every email you send out.
# Link to Twitter
Link your Twitter account to your Facebook fan page and automatically post your Facebook content to Twitter. You can edit what gets posted, choosing from Status Updates, Photos, Links, Notes and Events.
You have 420 characters on the Facebook publisher and 140 on Twitter. In the tweet that goes out, Facebook truncates your post past a certain character count and inserts a bit.ly link back to your fan page. To track click-through stats on that link, just paste the bit.ly link that Facebook created for you in your browser’s address bar and add a “+” sign to the end. This works for any bit.ly link!
I also recommend you promote your Facebook fan page on your Twitter background and possibly in your Twitter bio/URL field too.
# Get Fans to Join Via SMS
Your fans can join your fan page via text message! You’ll need to get your first 25 fans and secure your username. Then, to join your fan page, Facebook users just send a text message to 32665 (FBOOK) with the words “fan yourusername” OR “like yourusername” (without the quotes).
This feature is ideal when you’re addressing a live audience, say. Have everyone pull out their mobile phones and join your fan page on the spot! This would also work well for radio or TV. (Note that this only works for Facebook users with a verified mobile device in his or her account.)
# Use Print Media
Look at every piece of print media you use in your business. Your Facebook fan page (as well as Twitter and any other social sites you’re active on), should be clearly displayed. Put your Facebook fan page link (and the logo) on your business cards, letterhead, brochure, print newsletter, magazine ads, products, etc.
# Use the Share Button
The Share button is all over Facebook and is a very handy feature. It only works for sharing on your personal profile. So periodically go to your fan page, scroll toward the bottom left column and click the “Share+” button. Add a compelling comment along the lines of exciting news, recent changes, special incentives, etc., happening on your fan page and invite your friends to join if they haven’t already. I find the Share button far more effective than the Suggest to Friends approach. (And, if you’d like to Share content from the web on to your fan page vs. profile.
# Use the @ Tag
As long as you’re a fan of your own fan page, you can “@ tag” it on your own personal profile wall. From time to time, you can let your friends know about something happening on your fan page by writing a personal status update that includes tagging your fan page with an @ tag. Simply start typing the “@” symbol and the first few letters of your fan page name (this works whether you have your username registered or not), and it will appear from a drop-down menu to select. This then makes it a nice, subtle hyperlink that your friends can choose to click on.
# Keep It Fresh
The Facebook stream moves quickly. If you’ve got objects that aren’t getting a response, don’t be afraid to let them go and move on to the next thing. If the object is good but didn’t get the response you desired, consider repurposing it or sending it out again at a different time of day.